There’s much to say about thought leadership these days and what it can do for your company. In recent years content marketing has become as essential to businesses as other traditional methods. Here's a shocker you have always marketed content.
Remember that direct mailer or email campaign you ran way back when, those were the predecessor to modern content marketing. Throughout my career as a digital marketer, there has always been one rule “Content is King” A well-defined content strategy can propel you into the influential role of the resident expert.
The internet is quickly being reshaped into the fast paced world afforded by technological advances; it’s now harder to achieve a fully captivated audience. Today’s marketing requires a deeper understanding of the people you are trying to reach. Gone are the days where high volume keywords and useless articles meant more "eyes on content". Enter listening to the needs that exist behind each term and addressing them with thoughtfully created content.
There are no "silver bullets" just best practices, carefully planning and analysis. The one consistency is each space responds differently to social media marketing. There are months, days and even times when audiences prefer to read content.