Want to know where the social media heavy hitters come to roost each year—the not terribly angry birds who stand out among run-of-the-mill winged species? Award shows honoring innovators who churn out the clever newsletters, direct mailers, landing pages, electronic media ads and other communications mankind uses to grab attention, allegiance and sales.
Media innovators come up with clever campaigns to drive traffic and--if the gods are kind--snag an award or two. Check out Webby Awards winners and Mashable stars to discover what they come up with to drive traffic and loyalty.
Why visit a website showcasing digital stars on today’s social media scene? Because as a small business, you need muscle, great ideas and inexpensive methods to support your enterprise and you can’t afford the click-driving professionals Google, Netflix, TED, Tumblr and Dollar Shave Club hire to mount campaigns. But you can be equally clever by “borrowing” ideas and twisting them into campaigns that meet your need for exposure. A word of caution: be realistic and adapt wisely. The right adaptation could make your name a household word—even if you’re operating your small biz from your own household.