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Social Media Monitoring: 10 Essential Social Media Listening Tools |
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Written by Tisho A Richardson
Monday, 30 August 2010 00:37
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Monday, 30 August 2010 00:37 |
Social Media is all the rage of marketing these days. The prospect of reaching millions of potential customers has intrigued small businesses and fortune 500 companies alike. In a recent Time Magazine article, it was reported that multi-billion Mega company Pepsi Cola traded in its Primetime Super Bowl Ad for a Social Media Marketing campaign. This is no small feat by any chance, since Pepsi has advertised during the Super Bowl for 23 consecutive years.
By now you are wondering why Pepsi would skip the chance to advertise during the single largest sporting event, Simple “the bottom line” The Super Bowl attracts about 100,000,000 viewers with a price tag of around 2.3 to 3 million dollars. An advertising campaign featuring Facebook and Twitter can reach out to around 250,000,000 with a significantly smaller budget and this is not counting the 100’s Social Media Platforms that are available.
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The Benefits Of Using Social Media Press Releases. |
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Written by Tisho A Richardson
Thursday, 05 August 2010 23:52
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Thursday, 05 August 2010 23:52 |
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Social media offers a whole new way for businesses and organizations to reach a public audience. Popular social networks allow such groups to reach those individuals who are most likely to be interested in the specific message. This cost-effective new technological approach to reaching a large audience has become increasingly simple for even those without a high-tech background to use.
A major benefit of using such an approach is the ability to target the specific types of audiences reached. Social media often has specialized self-selected groups of individuals, such as people who are all engaging in the same hobby or those who all live in the same general area. Being able to target these groups directly can save time and effort that would otherwise be wasted on those who would not be interested in a product or message.
Creating Viral Content
The ability for social media news releases to spread news to targeted populations is also a factor in allowing the release to spread virally from person to person. When a person is highly interested in the social media news releases they have read, they are more likely to share that release with friends, family, and coworkers who they feel might also be interested. Traditional press releases are less likely to spread virally, as it is harder for interested people to share the release with others.
Reach Large Audiences
The process of releasing a social media press release is less complicated than with a traditional press distribution. As where before distribution was a major hurdle, it has now become one of the easiest steps. There are a variety of social media websites, and it can take just a matter of minutes on an individual site to publish a press release. By using multiple free press distribution sites or paid news wires the largest possible audience can be reached, with little additional money or time spent.
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Social Media Marketing Expert: Should Small Businesses Rely On The Twitter Strategy |
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Written by Tisho A Richardson
Thursday, 01 July 2010 18:12
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Thursday, 01 July 2010 18:12 |
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Numerous businesses started implementing social media friend adder software in order to augment the follower lists. Some used wrongly and got their account banned by Twitter moderators. Why? Because they followed hundreds of followers and at the same time unfollowed them. There have been a sizzling demanding marketplace since 2008 for social media advertising software program on the internet. Many of these software program companies made a great fortune through selling their Twitter , MySpace and Facebook friend adder products. Some other business owners applied many online services to automate their social media advertising campaign. Among these small business businesses many were able to generate sales while some others gave up on advertising their goods via social media. What could be the problem?
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